Regional Growth Comparison

🌏 Rest of World — MoM Growth Leaders 1 🇳🇬 Nigeria 1,617 943 +71.47% 2 🇪🇨 Ecuador 184 115 +60.00% 3 🇻🇳 Vietnam 194 154 +25.97% 4 🇹🇳 Tunisia 116 94 +23.40% 5 🇰🇿 Kazakhstan 306 249 +22.89% Regional Growth Comparison North America

Best MoM Performer -13.29% 🇬🇹 Guatemala 173 → 150 Europe Best MoM Performer -5.40% 🇷🇺 Russia 463 → 438 Rest of World Top Performer MoM +71.47% 🇳🇬 Nigeria 943 → 1,617 Rest of World Resilience ROW markets contained the only countries posting positive MoM growth in April. Nigeria led with +71.47%, followed by Ecuador (+60.00%) and Vietnam (+25.97%), all sustaining gains against the broad global contraction. Tunisia (+23.40%) and Kazakhstan (+22.89%) reflected the diverse seasonal drivers across emerging markets, where the Easter normalization had limited impact.

Global Pullback April marked a universal contraction from March's seasonal peak. NA and EU markets uniformly declined as the post-Easter normalization unfolded. Even the strongest NA performer (Guatemala -13.29%) and EU performer (Russia -5.40%) registered negative MoM. Only ROW retained genuine growth pockets, with Nigeria, Ecuador, and Vietnam offsetting some of the regional weakness. The pattern confirms April's softness was driven primarily by Northern Hemisphere calendar effects rather than emerging market fundamentals.

Key Takeaway April 2026 shows a divergent regional pattern: NA and EU markets uniformly declined from elevated March levels, while ROW retained pockets of genuine growth. Nigeria led globally at +71.47%, with Ecuador (+60.00%) and Vietnam (+25.97%) also expanding. NA's best performer (Guatemala) still declined -13.29%, and EU's leader (Russia) -5.40%, underscoring how the post-Easter normalization concentrated softness in Northern Hemisphere markets while emerging economies continued their independent seasonal trajectories.