Regional Market Share

06. Regional Market Share Monthly Distribution Analysis | December 2025 vs January 2026 Note: Market share calculated by departure location. Total global departures: Jan 263,595 | Dec 291,024. January 2026 Market Share 263,595 Total Flights

North America 201,356 (76.39%) Europe 31,435 (11.93%) Rest of World 30,804 (11.69%) December 2025 Market Share 291,024 Total Flights North America 222,154 (76.34%) Europe 32,953 (11.32%) Rest of World 35,917 (12.34%) Month-over-Month Regional Comparison

Region Volume Change Share Change North America 222,154 201,356 -20,798 (-9.37%) +0.05 pp Europe 32,953 31,435 -1,518 (-4.60%) +0.61 pp Rest of World 35,917 30,804 -5,113 (-14.24%) -0.65 pp Global Total 291,024 263,595 -27,429 (-9.42%)

— Key Insight January's market share distribution shows Europe gaining 0.61 percentage points as its -4.60% volume decline was considerably less severe than the global average of -9.42%. Rest of World experienced the steepest contraction at -14.24%, losing 0.65 percentage points. North America maintained near-constant share (+0.05 pp) with its -9.37% decline tracking close to the global rate. Europe (31,435) now marginally exceeds Rest of World (30,804) by 631 flights, maintaining a slim lead.

Regional Dynamics Analysis The December-to-January transition produced a broad global contraction of -9.42%, yet each region absorbed the decline differently. Europe showed notable resilience at only -4.60%, lifting its share from 11.32% to 11.93%. This relative strength reflects sustained winter corporate travel across key European hubs.

North America's -9.37% decline tracked the global average closely, keeping its dominant share virtually unchanged at 76.39% (+0.05 pp). The region shed 20,798 departures as holiday-season travel tapered off, yet its underlying structural demand remained intact heading into the new year.

Seasonal Share Patterns Rest of World's -14.24% contraction—the steepest among all regions—represents a normalization following a strong December. The region's share retreated from 12.34% to 11.69% as seasonal peaks in the Middle East, Asia-Pacific, and Latin America subsided after year-end demand.

The January data confirms a narrowing gap: Europe (31,435 departures) now leads Rest of World (30,804 departures) by just 631 flights. This near-parity signals continued convergence, with Europe's winter resilience offsetting Rest of World's post-December pullback.