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Europe Brand Performance Insights

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Data on this page

27.5KTotal Top 5 Flights87.4% of Market
-1.1%Avg MoM ChangeMild Seasonal Drop
-0.3%Avg YoY ChangeFlat Market
CessnaMarket Leader33.80% Share
GulfstreamYoY Growth Leader+13.03%
Top 5 Brand Market Share Distribution
Cessna33.80%
Bombardier22.75%
Embraer16.05%
Dassault7.65%
Gulfstream7.17%

Text version of this page

Europe Brand Performance Insights 27.5K Total Top 5 Flights 87.4% of Market -1.1% Avg MoM Change Mild Seasonal Drop -0.3% Avg YoY Change Flat Market Cessna Market Leader 33.80% Share Gulfstream YoY Growth Leader +13.03% Mild Seasonal Decline

Europe shows a -1.1% average MoM decline in January, a milder drop than typical winter months. Cessna saw -9.95% MoM while Gulfstream bucked the trend with +14.47% MoM growth. The January period reflects post-holiday recovery patterns across the region.

Dassault's Home Market French manufacturer Dassault holds 7.65% European market share, significantly higher than its global average. The Falcon 2000 Series leads with 49.18% of brand flights, followed by the long-range Falcon 7X (29.34%). YoY decline of -10.26% is the steepest among Top 5.

Gulfstream's Strong Growth Gulfstream leads all brands with +13.03% YoY and +14.47% MoM growth. The G650ER (41.10%) dominates the brand portfolio, reflecting European operators' preference for ultra-long-range intercontinental capability over shorter-range models.

Bombardier Stability Bombardier shows +3.35% YoY growth with just -0.67% MoM decline, the most stable performance among Top 5. The Challenger and Global product lines maintain strong positions in the European corporate fleet, particularly for intra-European and Middle East connectivity.

Top 5 Brand Market Share Distribution Cessna 33.80% Bombardier 22.75% Embraer 16.05% Dassault 7.65% Gulfstream 7.17% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Citation Excel/XLS/XLS+ Cessna 2,955

50.03% #2 Phenom 300 Embraer 2,670 59.37% #3 Challenger 300 Series Bombardier 1,739 45.68%

All 103 pages
AVI-GO, "January 2026 Global Business Aviation Analytics Report", page 47.

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AVI-GO, “Europe Brand Performance Insights — January 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-01/47

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