Rest of World Brand Performance Insights

Rest of World Brand Performance Insights 26.6K Total Top 5 Flights 86.5% of Market -15.8% Avg MoM Change Seasonal Decline +19.1% Avg YoY Change Strong Growth Bombardier Market Leader 26.82% Share Embraer YoY Growth Leader

+29.86% Strong YoY Growth All Top 5 brands show double-digit YoY growth, averaging +19.1%. Embraer leads at +29.86%, followed by Cessna at +24.72%. This reflects the continued expansion of business aviation in emerging markets, particularly Middle East, Asia-Pacific, and Latin America.

Different Market Leader Unlike NA and Europe where Cessna dominates, Bombardier leads ROW with 26.82% market share. The Challenger 600 Series (50.71%) and Learjet 40/45 (24.97%) are preferred for their range and versatility essential for intercontinental routes from hub cities like Dubai and Sao Paulo.

Embraer Home Advantage Brazilian manufacturer Embraer holds 15.97% market share in ROW, nearly equal to Europe (16.05%). The Phenom 300 leads (39.00%) closely followed by Legacy 600 Series (38.78%). This balanced portfolio reflects diverse regional demand across Latin America and beyond.

Seasonal MoM Decline ROW shows -15.8% average MoM decline in January, driven by post-holiday slowdown. Bombardier saw -12.87% MoM while Hawker-Beechcraft experienced the steepest decline at -22.91%. Southern Hemisphere summer and Middle East winter travel partially offset this pattern.

Top 5 Brand Market Share Distribution Bombardier 26.82% Cessna 21.54% Embraer 15.97% Gulfstream 14.12% Hawker-Beech 8.04% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Challenger 600 Series Bombardier

2,047 50.71% #2 Phenom 300 Embraer 1,732 39.00% #3 Legacy 600 Series Embraer 1,722 38.78%