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Europe Brand Performance Insights

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Data on this page

51KTotal Top 5 Flights88.00% of Market
+0.9%Avg MoM ChangeHeld at Peak
-8.4%Avg YoY ChangeBelow Year-Ago
CessnaMarket Leader33.74% Share
BombardierBest MoM Performer+4.72%
Top 5 Brand Market Share Distribution
Cessna33.74%
Bombardier23.15%
Embraer16.09%
Gulfstream7.54%
Dassault7.48%

Text version of this page

Europe Brand Performance Insights 51K Total Top 5 Flights 88.00% of Market +0.9% Avg MoM Change Held at Peak -8.4% Avg YoY Change Below Year-Ago Cessna Market Leader 33.74% Share Bombardier Best MoM Performer +4.72% Peak Level Maintained

Europe Top 5 brands averaged +0.9% MoM in July, with Bombardier (+4.72%) and Embraer (+3.69%) gaining while Gulfstream (-3.49%) and Dassault (-2.02%) eased. Volumes held at the summer peak across light-jet and large-cabin categories. Aggregate YoY sat -8.4% below a strong July 2025.

Dassault French Anchor French manufacturer Dassault holds 7.48% European market share. The Falcon 2000 Series leads with 48.85% of brand flights, followed by the Falcon 7X (28.44%) and Falcon 900 Series (22.71%). Volumes eased -2.02% MoM at the plateau, while -8.88% YoY tracked the broader European gap to a strong prior-year July.

Gulfstream Ultra-Long-Range Gulfstream was the softest of the Top 5 at -3.49% MoM (-12.05% YoY). The G550 (38.97%), G650ER (35.77%), and G650 (25.26%) form a balanced ultra-long-range mix; European HNW and corporate demand cooled slightly at the peak, sitting furthest below year-ago levels.

Embraer Phenom Concentration Embraer's Phenom 300 commands 58.89% of brand flights — the highest single-model concentration among EU Top 5 brands. With +3.69% MoM and -9.29% YoY, Embraer extended gains at the summer plateau, driven by Phenom 300 owner-operator demand through the Mediterranean-led peak season.

Top 5 Brand Market Share Distribution Cessna 33.74% Bombardier 23.15% Embraer 16.09% Gulfstream 7.54% Dassault 7.48% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Citation Excel/XLS/XLS+ Cessna 5,560

51.09% #2 Phenom 300 Embraer 4,865 58.89% #3 Challenger 300 Series Bombardier 3,957 51.18%

All 106 pages
AVI-GO, "July 2026 Global Business Aviation Analytics Report", page 50.

How to cite

AVI-GO, “Europe Brand Performance Insights — July 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-07/50

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