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North America Brand Performance Insights

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Data on this page

190KTotal Top 5 Flights90.02% of Market
-0.3%Avg MoM ChangeBroadly Stable
+1.5%Avg YoY ChangeSlightly Higher
CessnaMarket Leader37.08% Share
EmbraerBest YoY Performer+7.61%
Top 5 Brand Market Share Distribution
Cessna37.08%
Bombardier21.67%
Embraer14.13%
Gulfstream11.13%
Hawker-Beech6.01%

Text version of this page

North America Brand Performance Insights 190K Total Top 5 Flights 90.02% of Market -0.3% Avg MoM Change Broadly Stable +1.5% Avg YoY Change Slightly Higher Cessna Market Leader 37.08% Share Embraer Best YoY Performer +7.61%

Cessna Holds the Lead Cessna holds market leadership at 37.08% share with a mild -2.40% MoM easing and -1.40% YoY. The Citation Latitude leads with 37.20% of brand flights (13,255), ahead of Citation Excel/XLS/XLS+ at 35.89%. As the light/midsize workhorse, Cessna stayed close to year-ago levels through the stable summer month.

Embraer Outperforms on YoY Embraer posts the best YoY result of the NA Top 5 at +7.61%, easing only -2.51% MoM and holding 14.13% share. The Phenom 300 dominates with 75.93% of brand flights (19,231), the single highest-volume model in North America. Embraer's light-jet base kept it well above prior-year levels.

Bombardier Edges Higher The Challenger 300 Series accounts for 60.68% of Bombardier flights (18,520), the highest single-model concentration among the Top 5. With +0.63% MoM and +2.89% YoY, Bombardier's super-midsize segment tracked stabilized North American demand and held above year-ago levels.

Gulfstream Long-Range Mix Gulfstream gains +2.39% MoM (+4.36% YoY), lifting share to 11.13%. The balanced distribution across G550 (34.96%), G450 (33.60%), and G280 (31.43%) reflects diversified large-cabin demand. Long-range missions firmed slightly against the stable light/midsize segments in July.

Top 5 Brand Market Share Distribution Cessna 37.08% Bombardier 21.67% Embraer 14.13% Gulfstream 11.13% Hawker-Beech 6.01% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Phenom 300 Embraer 19,231 75.93%

#2 Challenger 300 Series Bombardier 18,520 60.68% #3 Citation Latitude Cessna 13,255 37.20%

All 106 pages
AVI-GO, "July 2026 Global Business Aviation Analytics Report", page 48.

How to cite

AVI-GO, “North America Brand Performance Insights — July 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-07/48

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