| 190K | Total Top 5 Flights | 90.02% of Market |
| -0.3% | Avg MoM Change | Broadly Stable |
| +1.5% | Avg YoY Change | Slightly Higher |
| Cessna | Market Leader | 37.08% Share |
| Embraer | Best YoY Performer | +7.61% |
| Cessna | 37.08% |
| Bombardier | 21.67% |
| Embraer | 14.13% |
| Gulfstream | 11.13% |
| Hawker-Beech | 6.01% |
North America Brand Performance Insights 190K Total Top 5 Flights 90.02% of Market -0.3% Avg MoM Change Broadly Stable +1.5% Avg YoY Change Slightly Higher Cessna Market Leader 37.08% Share Embraer Best YoY Performer +7.61%
Cessna Holds the Lead Cessna holds market leadership at 37.08% share with a mild -2.40% MoM easing and -1.40% YoY. The Citation Latitude leads with 37.20% of brand flights (13,255), ahead of Citation Excel/XLS/XLS+ at 35.89%. As the light/midsize workhorse, Cessna stayed close to year-ago levels through the stable summer month.
Embraer Outperforms on YoY Embraer posts the best YoY result of the NA Top 5 at +7.61%, easing only -2.51% MoM and holding 14.13% share. The Phenom 300 dominates with 75.93% of brand flights (19,231), the single highest-volume model in North America. Embraer's light-jet base kept it well above prior-year levels.
Bombardier Edges Higher The Challenger 300 Series accounts for 60.68% of Bombardier flights (18,520), the highest single-model concentration among the Top 5. With +0.63% MoM and +2.89% YoY, Bombardier's super-midsize segment tracked stabilized North American demand and held above year-ago levels.
Gulfstream Long-Range Mix Gulfstream gains +2.39% MoM (+4.36% YoY), lifting share to 11.13%. The balanced distribution across G550 (34.96%), G450 (33.60%), and G280 (31.43%) reflects diversified large-cabin demand. Long-range missions firmed slightly against the stable light/midsize segments in July.
Top 5 Brand Market Share Distribution Cessna 37.08% Bombardier 21.67% Embraer 14.13% Gulfstream 11.13% Hawker-Beech 6.01% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Phenom 300 Embraer 19,231 75.93%
#2 Challenger 300 Series Bombardier 18,520 60.68% #3 Citation Latitude Cessna 13,255 37.20%
AVI-GO, “North America Brand Performance Insights — July 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-07/48
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