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Rest of World Brand Performance Insights

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Data on this page

23KTotal Top 5 Flights85.16% of Market
-8.9%Avg MoM ChangeModest Softening
-2.5%Avg YoY ChangeNear Year-Ago
BombardierMarket Leader25.34% Share
GulfstreamBest YoY Performer+4.96%
Top 5 Brand Market Share Distribution
Bombardier25.34%
Cessna21.85%
Gulfstream16.05%
Embraer15.00%
Hawker-Beech6.92%

Text version of this page

Rest of World Brand Performance Insights 23K Total Top 5 Flights 85.16% of Market -8.9% Avg MoM Change Modest Softening -2.5% Avg YoY Change Near Year-Ago Bombardier Market Leader 25.34% Share Gulfstream Best YoY Performer

+4.96% Modest ROW Softening ROW Top 5 brands eased in June, averaging -8.9% MoM against a -6.3% NA and a +24.1% EU summer uplift. Bombardier held up best at -4.58%, while Cessna eased most at -11.71%. ROW's flatter seasonality leaves its brands broadly normalized, sitting near year-ago levels at -2.5% aggregate YoY.

Bombardier Holds the Lead Bombardier leads ROW at 25.34% share (vs Cessna's 21.85%). The Challenger 600 Series (54.81%), Global 6000 (26.38%), and Learjet 40/45 Series (18.81%) suit long-range intercontinental routes from hubs like Lagos, Dubai, and Sao Paulo. At -4.58% MoM and -1.91% YoY, it held up best of the ROW majors.

Cessna's Resilient Base Cessna ranks 2nd at 21.85% share and posts a firm +4.83% YoY despite easing -11.71% MoM. The Citation Mustang (35.65%), Citation CJ1 (32.93%), and Citation Excel/XLS/XLS+ (31.42%) form a balanced light-jet portfolio that held near year-ago levels through the softer month.

Gulfstream Best on YoY Gulfstream posts ROW's strongest YoY at +4.96%, easing only -7.22% MoM on large-cabin intercontinental demand from Middle East and Asia-Pacific markets, led by the G550 (40.40%). Embraer, by contrast, eased -6.85% MoM and -7.23% YoY, as its Legacy 600 Series (43.68%) and Phenom 300 (36.63%) split demand.

Top 5 Brand Market Share Distribution Bombardier 25.34% Cessna 21.85% Gulfstream 16.05% Embraer 15.00% Hawker-Beech 6.92% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Challenger 600 Series Bombardier

1,955 54.81% #2 Legacy 600 Series Embraer 1,599 43.68% #3 Phenom 300 Embraer 1,341 36.63%

All 103 pages
AVI-GO, "June 2026 Global Business Aviation Analytics Report", page 49.

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AVI-GO, “Rest of World Brand Performance Insights — June 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-06/49

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