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North America Brand Performance Insights

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Data on this page

190KTotal Top 5 Flights90.27% of Market
-6.3%Avg MoM ChangeModest Softening
-0.9%Avg YoY ChangeBroadly Flat
CessnaMarket Leader37.68% Share
EmbraerBest YoY Performer+6.12%
Top 5 Brand Market Share Distribution
Cessna37.68%
Bombardier21.26%
Embraer14.48%
Gulfstream10.92%
Hawker-Beech5.93%

Text version of this page

North America Brand Performance Insights 190K Total Top 5 Flights 90.27% of Market -6.3% Avg MoM Change Modest Softening -0.9% Avg YoY Change Broadly Flat Cessna Market Leader 37.68% Share Embraer Best YoY Performer +6.12%

Cessna Holds the Lead Cessna holds market leadership at 37.68% share despite a modest -3.88% MoM softening; YoY is broadly flat at +0.32%. The Citation Latitude leads with 38.09% of brand flights (14,057), ahead of Citation Excel/XLS/XLS+ at 35.48%. As the light/midsize workhorse, Cessna held near year-ago levels through the softer month.

Embraer Outperforms on YoY Embraer posts the best YoY result of the NA Top 5 at +6.12%, easing only -5.31% MoM and holding 14.48% share. The Phenom 300 dominates with 76.86% of brand flights (19,850), the single highest-volume model in North America. Embraer's light-jet base kept it closest to prior-year strength.

Bombardier Softens The Challenger 300 Series accounts for 60.99% of Bombardier flights (18,349), the highest single-model concentration among the Top 5. With -7.46% MoM and -0.63% YoY, Bombardier's super-midsize segment tracked the broader North American demand softening while remaining near year-ago levels.

Gulfstream Long-Range Mix Gulfstream eases -6.00% MoM (+0.14% YoY), leaving share at 10.92%. The balanced distribution across G280 (34.07%), G550 (33.83%), and G450 (32.10%) reflects diversified large-cabin demand. Long-range missions normalized in line with the light/midsize segments through the softer North American month.

Top 5 Brand Market Share Distribution Cessna 37.68% Bombardier 21.26% Embraer 14.48% Gulfstream 10.92% Hawker-Beech 5.93% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Phenom 300 Embraer 19,850 76.86%

#2 Challenger 300 Series Bombardier 18,349 60.99% #3 Citation Latitude Cessna 14,057 38.09%

All 103 pages
AVI-GO, "June 2026 Global Business Aviation Analytics Report", page 45.

How to cite

AVI-GO, “North America Brand Performance Insights — June 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-06/45

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