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Europe Brand Performance Insights

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Data on this page

50KTotal Top 5 Flights88.34% of Market
+24.1%Avg MoM ChangeSummer Uplift
-3.9%Avg YoY ChangeNear Year-Ago
CessnaMarket Leader34.06% Share
GulfstreamBest MoM Performer+41.04%
Top 5 Brand Market Share Distribution
Cessna34.06%
Bombardier22.53%
Embraer15.84%
Gulfstream8.10%
Dassault7.81%

Text version of this page

Europe Brand Performance Insights 50K Total Top 5 Flights 88.34% of Market +24.1% Avg MoM Change Summer Uplift -3.9% Avg YoY Change Near Year-Ago Cessna Market Leader 34.06% Share Gulfstream Best MoM Performer +41.04% Seasonal Summer Uplift

Europe Top 5 brands all rose MoM in June, averaging +24.1% with Gulfstream (+41.04%) and Dassault (+22.99%) leading the seasonal uplift. The gains were broad across light-jet and large-cabin categories as the summer peak took hold. Aggregate YoY held near year-ago levels at -3.9%.

Dassault French Anchor French manufacturer Dassault holds 7.81% European market share. The Falcon 2000 Series leads with 46.57% of brand flights, followed by the Falcon 7X (27.88%) and Falcon 900 Series (25.54%). A +22.99% MoM summer uplift lifted volumes, and the -2.49% YoY is the most resilient of the Top 5 — long-range demand held closest to year-ago levels.

Gulfstream Ultra-Long-Range Gulfstream led the Top 5 at +41.04% MoM (-4.08% YoY). The G550 (39.23%), G650ER (32.68%), and G650 (28.09%) form a balanced ultra-long-range mix; demand from European HNW and corporate fleets firmed through the summer peak, though YoY remained near year-ago levels.

Embraer Phenom Concentration Embraer's Phenom 300 commands 58.96% of brand flights — the highest single-model concentration among EU Top 5 brands. With +15.96% MoM and -5.07% YoY, Embraer participated in the summer uplift, driven by Phenom 300 owner-operator demand rising during the peak season while holding near year-ago levels.

Top 5 Brand Market Share Distribution Cessna 34.06% Bombardier 22.53% Embraer 15.84% Gulfstream 8.10% Dassault 7.81% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Citation Excel/XLS/XLS+ Cessna 5,285

48.87% #2 Phenom 300 Embraer 4,703 58.96% #3 Challenger 300 Series Bombardier 3,808 50.82%

All 103 pages
AVI-GO, "June 2026 Global Business Aviation Analytics Report", page 47.

How to cite

AVI-GO, “Europe Brand Performance Insights — June 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-06/47

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