Rest of World Brand Performance Insights

Rest of World Brand Performance Insights 28K Total Top 5 Flights 86.07% of Market +6.0% Avg MoM Change Modest Rebound +5.6% Avg YoY Change Steady Growth Bombardier Market Leader 25.12% Share Cessna Best YoY Performer +18.82%

Modest ROW Rebound ROW Top 5 brands rebounded modestly in May, averaging +6.0% MoM — far gentler than NA (+26.8%) or EU (+65.2%). Bombardier led at +11.54% and Gulfstream +9.33%, while Embraer stalled (-0.02%). ROW's flatter seasonality means its brands neither fell as hard in the spring lull nor surged as sharply in the rebound that lifted Northern Hemisphere markets.

Bombardier Takes the Lead Bombardier overtakes Cessna for ROW leadership at 25.12% share (vs Cessna's 23.61%). The Challenger 600 Series (53.21%), Global 6000 (26.70%), and Learjet 40/45 Series (20.09%) suit long-range intercontinental routes from hubs like Lagos, Dubai, and Sao Paulo. At +11.54% MoM and +5.80% YoY, it is ROW's strongest-growing major brand.

Cessna's Steady Climb Cessna ranks 2nd at 23.61% share but posts ROW's strongest YoY at +18.82% — the only Top-5 brand with double-digit annual growth. The Citation Mustang (37.03%), Citation Excel/XLS/XLS+ (31.54%), and Citation CJ1 (31.43%) form a balanced light-jet portfolio, with a +7.52% MoM gain.

Embraer Flat, Gulfstream Recovers Embraer was ROW's lone Top-5 brand to stall — essentially flat MoM (-0.02%) and -2.22% YoY — as its Legacy 600 Series (39.58%) and Phenom 300 (39.26%) split demand evenly. Gulfstream, by contrast, rebounded +9.33% MoM (+6.49% YoY) on large-cabin intercontinental demand from Middle East and Asia-Pacific markets, led by the G550 (35.99%).

Top 5 Brand Market Share Distribution Bombardier 25.12% Cessna 23.61% Embraer 14.98% Gulfstream 14.82% Hawker-Beech 7.54% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Challenger 600 Series Bombardier

2,320 53.21% #2 Legacy 600 Series Embraer 1,725 39.58% #3 Phenom 300 Embraer 1,711 39.26%