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Europe Brand Performance Insights

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Data on this page

55KTotal Top 5 Flights89.68% of Market
+65.2%Avg MoM ChangeStrong Rebound
+25.0%Avg YoY ChangeRobust Growth
CessnaMarket Leader35.83% Share
BombardierBest MoM Performer+85.25%
Top 5 Brand Market Share Distribution
Cessna35.83%
Bombardier23.75%
Embraer18.04%
Dassault6.52%
Gulfstream5.54%

Text version of this page

Europe Brand Performance Insights 55K Total Top 5 Flights 89.68% of Market +65.2% Avg MoM Change Strong Rebound +25.0% Avg YoY Change Robust Growth Cessna Market Leader 35.83% Share Bombardier Best MoM Performer +85.25% Sharp May Rebound

Europe Top 5 brands all surged MoM in May, averaging +65.2% with Bombardier (+85.25%) and Embraer (+81.68%) leading the rebound. The recovery was strongest in the super-midsize and light-jet categories as the spring season accelerated. Aggregate YoY also turned firmly positive at +25.0%.

Dassault French Anchor French manufacturer Dassault holds 6.52% European market share. The Falcon 2000 Series leads with 44.42% of brand flights, followed by the Falcon 7X (29.77%) and Falcon 900 Series (25.81%). A +53.00% MoM rebound lifted volumes, though the +3.87% YoY is the most modest of the Top 5 — long-range demand recovered but sits near year-ago levels.

Gulfstream Ultra-Long-Range Gulfstream rebounded +38.71% MoM (+2.47% YoY). The G650ER (39.94%), G550 (34.33%), and G650 (25.73%) form a balanced ultra-long-range mix; demand from European HNW and corporate fleets recovered through May, though YoY growth remained the most modest among the Top 5.

Embraer Phenom Concentration Embraer's Phenom 300 commands 65.49% of brand flights — the highest single-model concentration among EU Top 5 brands. With +81.68% MoM and +41.96% YoY, Embraer posted one of the strongest rebounds, driven by Phenom 300 owner-operator demand returning in force during the spring peak.

Top 5 Brand Market Share Distribution Cessna 35.83% Bombardier 23.75% Embraer 18.04% Dassault 6.52% Gulfstream 5.54% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Phenom 300 Embraer 6,434 65.49% #2

Citation Excel/XLS/XLS+ Cessna 6,028 47.14% #3 Challenger 300 Series Bombardier 4,874 55.90%

All 103 pages
AVI-GO, "May 2026 Global Business Aviation Analytics Report", page 47.

How to cite

AVI-GO, “Europe Brand Performance Insights — May 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-05/47

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