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North America Brand Performance Insights

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Data on this page

248KTotal Top 5 Flights90.6% of Market
+67.4%Avg MoM ChangeStrong Growth
+21.4%Avg YoY ChangeStrong Growth
CessnaMarket Leader36.67% Share
EmbraerHighest MoM Growth+123.61%
Top 5 Brand Market Share Distribution
Cessna36.67%
Bombardier21.80%
Embraer15.37%
Gulfstream10.60%
Hawker-Beech6.18%

Text version of this page

North America Brand Performance Insights 248K Total Top 5 Flights 90.6% of Market +67.4% Avg MoM Change Strong Growth +21.4% Avg YoY Change Strong Growth Cessna Market Leader 36.67% Share Embraer Highest MoM Growth +123.61%

Cessna Dominance Cessna maintains market leadership with 36.67% share. The Citation Excel/XLS/XLS+ leads with 35.97% of brand flights, followed by Citation Latitude at 35.51%. The +75.13% MoM growth and +20.05% YoY change reflect the strong March seasonal rebound across North America.

Embraer's Strong Rebound Embraer saw the strongest MoM growth at +123.61% and +46.44% YoY. The Phenom 300 dominates with 77.33% of brand share. This concentrated portfolio amplified the impact of the March seasonal rebound in charter and owner-flown segments.

Bombardier Steady Performer The Challenger 300 Series accounts for 57.22% of Bombardier flights, maintaining the highest single-model concentration among Top 5 brands. With +57.66% MoM and +21.00% YoY, Bombardier shows solid seasonal recovery in corporate fleet operations.

Gulfstream Steady Growth Gulfstream shows +31.23% MoM growth in March. The balanced distribution across Gulfstream G280 (34.56%), Gulfstream G550 (33.38%), and Gulfstream G450 (32.05%) indicates diversified demand across its large-cabin range.

Top 5 Brand Market Share Distribution Cessna 36.67% Bombardier 21.80% Embraer 15.37% Gulfstream 10.60% Hawker-Beech 6.18% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Phenom 300 Embraer 27,770 77.33%

#2 Challenger 300 Series Bombardier 22,275 57.22% #3 Citation Excel/XLS/XLS+ Cessna 16,009 35.97%

All 103 pages
AVI-GO, "March 2026 Global Business Aviation Analytics Report", page 45.

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AVI-GO, “North America Brand Performance Insights — March 2026 Business Aviation Analytics Report”. https://ai.avi-go.com/news/ai-news-center/reports/2026-03/45

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