North America Brand Performance Insights

North America Brand Performance Insights 147K Total Top 5 Flights 90.0% of Market -18.2% Avg MoM Change Significant Decline -15.9% Avg YoY Change Sharp Decline Cessna Market Leader 34.92% Share Gulfstream Least MoM Decline

-6.64% Cessna Dominance Cessna maintains market leadership with 34.92% share. The Citation Excel/XLS/XLS+ leads with 42.53% of brand flights, followed by Citation Latitude at 31.49%. The -24.51% MoM decline and -21.98% YoY change reflect continued February seasonal softening across North America.

Embraer's Steep Decline Embraer saw the steepest MoM decline at -31.59% and the steepest YoY decline at -24.86%. The Phenom 300 still dominates with 74.08% of brand share. This concentrated portfolio amplified the impact of seasonal February slowdown in charter and owner-flown segments.

Bombardier Steady Performer The Challenger 300 Series accounts for 59.00% of Bombardier flights, maintaining the highest single-model concentration among Top 5 brands. With -14.66% MoM and -13.09% YoY, Bombardier shows moderate seasonal contraction in corporate fleet operations.

Gulfstream Resilience Gulfstream shows the smallest MoM decline at -6.64%, demonstrating relative resilience. The balanced distribution across G280 (34.98%), G550 (34.43%), and G450 (30.59%) indicates diversified demand across its large-cabin range.

Top 5 Brand Market Share Distribution Cessna 34.92% Bombardier 23.22% Gulfstream 13.52% Embraer 11.43% Hawker-Beech 6.91% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Challenger 300 Series Bombardier

14,630 59.00% #2 Phenom 300 Embraer 10,784 74.08% #3 Citation Excel/XLS/XLS+ Cessna 10,544 42.53%