Rest of World Brand Performance Insights

Rest of World Brand Performance Insights 24K Total Top 5 Flights 85.74% of Market +2.3% Avg MoM Change Slight Uptick -1.1% Avg YoY Change Near Year-Ago Bombardier Market Leader 24.97% Share Cessna Best YoY Performer +5.96%

ROW Broadly Steady ROW Top 5 brands averaged +2.3% MoM in July, alongside a stable North America and a Europe holding its summer peak. Embraer (+5.40%) and Hawker-Beechcraft (+5.19%) gained most, while Bombardier eased -0.59%. ROW's flatter seasonality keeps its brands near year-ago levels at -1.1% aggregate YoY.

Bombardier Holds the Lead Bombardier leads ROW at 24.97% share (vs Cessna's 22.03%). The Challenger 600 Series (54.89%), Global 6000 (25.55%), and Learjet 40/45 Series (19.56%) suit long-range intercontinental routes from hubs like Lagos, Dubai, and Sao Paulo. At -0.59% MoM and -3.43% YoY, it held essentially flat in July.

Cessna's Resilient Base Cessna ranks 2nd at 22.03% share and posts the group's best YoY at +5.96%, adding +1.34% MoM. The Citation Mustang (35.41%), Citation Excel/XLS/XLS+ (32.54%), and Citation CJ1 (32.05%) form a balanced light-jet portfolio that stayed above year-ago levels at the plateau.

Embraer Leads the Gains Embraer posts ROW's strongest MoM at +5.40% (+4.75% YoY), as the Legacy 600 Series (46.41%) and Phenom 300 (34.99%) split demand. Gulfstream held flat at +0.09% MoM (+1.79% YoY) on large-cabin intercontinental demand from Middle East and Asia-Pacific markets, led by the G550 (40.43%).

Top 5 Brand Market Share Distribution Bombardier 24.97% Cessna 22.03% Gulfstream 15.90% Embraer 15.61% Hawker-Beech 7.22% Top 3 Models by Flight Volume Rank Model Brand Flights Brand Share #1 Challenger 600 Series Bombardier

1,981 54.89% #2 Legacy 600 Series Embraer 1,825 46.41% #3 Phenom 300 Embraer 1,376 34.99%