Abercrombie & Kent launches first private jet tour spanning all seven continents, priced from £173,075

What happened

Abercrombie & Kent has announced a 28-day private jet tour covering all seven continents, the first time the operator has included every continent in a single itinerary. The trip is scheduled for January 3-30, 2028 and visits the United States, Brazil, Antarctica, New Zealand, Australia, Vietnam, Egypt, and Spain. Fares start at £173,075 per passenger based on double occupancy.

Passengers will travel aboard a reconfigured Boeing 757 with just 50 seats, each reclining into a lie-flat bed. The aircraft is equipped with iPads, noise-cancelling headphones, an espresso maker, and a dedicated cabin crew that includes an executive chef. The configuration also allows the aircraft to land at smaller airfields not easily accessible via major commercial carriers.

The announcement follows a sold-out Tropics to the Arctic private jet itinerary that departed in May, which had nearly 20 passengers on its waitlist. Every guest on that journey was a returning A&K customer, and nearly half had previously flown on an A&K Private Jet itinerary. A&K Private Jet vice president Rami Girgis said: "Guests on our Private Jet program are not buying a flight. They are buying a year's worth of access in 28 days. Seven Continents is built for them."

Industry impact & what to watch

This itinerary belongs to a small category of round-the-world private jet tours that package a single aircraft, a fixed crew, and a curated multi-week route as one product rather than a series of bookable flights. The economics depend on filling a 50-seat cabin at fares starting above £173,000 for nearly a month of continuous operation, spanning long-haul sectors and remote airfields that a standard commercial routing would not reach in one trip.

Repeat demand appears central to how A&K sustains this model: the prior Tropics to the Arctic departure sold out with a waitlist of nearly 20, and its passenger list was entirely returning customers, almost half of them prior Private Jet program flyers. Whether the Seven Continents itinerary fills on the same pattern, and how far in advance of the January 2028 departure it sells out, will indicate whether the operator can keep scaling this format beyond its existing client base.