The Masters tournament significantly boosts business for Augusta Regional Airport's private jet services, with over 2,100 private flights recorded during last year's event. The airport charges up to $4,000 per aircraft to land and has expanded its facilities to accommodate the influx, including closing one runway for aircraft parking. NetJets is constructing a new terminal with 432,000 square feet of aircraft parking space, anticipating up to 775 flights for the 2026 Masters. The airport raised its special event fee by 25% this year, and competition among private jet companies for landing slots and access to the terminal has intensified.
The Masters: Augusta private aviation surge
AVI-GO event brief: The Masters, Apr 2027, Augusta, Georgia — assessed impact on business-aviation demand, airport handling and charter capacity.
| Event window | Apr 2027 |
|---|---|
| Region | Augusta, Georgia |
| Category | Sports + UHNW |
Operational impact
What to watch
Augusta regional capacity, nearby alternates, temporary parking plans and crew logistics.
Primary risk
Golf-week arrival and departure peaks can overload a small regional market.
Frequently asked questions
How early do private jets start arriving at Augusta Regional before Masters week?
Based on historical data, significant private jet arrivals begin 3–4 days before the tournament opens, peaking on practice-round days.
Which nearby airports absorb overflow traffic when Augusta Regional hits capacity during the Masters?
Columbia Metropolitan (KCAE) and Savannah/Hilton Head (KSAV) are the primary overflow reliever airports historically used during Masters week.
What are the top origin cities for private jets flying into Augusta for the Masters?
New York, Dallas, and Atlanta consistently rank as the top three origin markets for Masters private jet traffic.
Sources & related coverage
- Private jets are flocking to a small regional airport for The Masters, the billionaires' favorite golf tournament - Business Insiderbusinessinsider.com · Fri, 10 Apr 2026
- How the Masters Became the Super Bowl of Private Aviationtownandcountrymag.com · Tue, 07 Apr 2026
- Private jet companies fight for high-spending customers at the Masterscnbc.com · Fri, 10 Apr 2026
- Terminal condition: Jet company building new Augusta hub for Masters - The Augusta Chronicleaugustachronicle.com · Fri, 03 Apr 2026
- NetJets breaks ground on exclusive terminal at Augusta Regional Airport | Business Airport Internationalbusinessairportinternational.com · Tue, 07 Apr 2026
- NetJets new Augusta private terminal is more than the Mastersprivatejetcardcomparisons.com · Wed, 01 Apr 2026
Source & citation
Event facts come from the public reporting linked above; the operational impact assessment, watch items, risk call and Q&A are produced independently by the AVI-GO intelligence team. Cite as: AVI-GO, "The Masters: Augusta private aviation surge" event brief, 2026-07-23.
Event facts come from the public reporting linked above; the operational impact assessment, watch items, risk call and Q&A are produced independently by the AVI-GO intelligence team. Cite as: AVI-GO, "The Masters: Augusta private aviation surge" event brief, 2026-07-23.
How to cite
AVI-GO, “The Masters: Augusta private aviation surge”. https://ai.avi-go.com/news/ai-news-center/event-briefs/masters-2027
Figures carry an explicit measurement window — cite the window shown on this page, not the date you retrieved it.